Yeah ! i remember one of my friend shagan telling me about this sometime ago.Every major company tries to be at least the second ranked in their field and that too only because they can’t buy out the first ranked.
It was always important to keep that leadership to survive .Google has always bought out bright startups and their founders loved it .But somehow now i feel skeptic about this whole process .
What is google trying to do by buying out so many startups ?
Bring their technology in to google perhaps but most of the products they have bought are in direct competition to their home products .
another question ,if they had similar products ,what is it that google was buying from the startups ?

their product or people. If its just people then isn’t it a bad news for the people who have fought so much for creating that product which so many have liked ?

I’m sure people will remember what happened with dodgeball founders.They opined that google killed their products.I fear the same might happen with feedburner and doubleclick.Both of which are in direct competition to google’s own advertising platform adsense.
Will google kill these products by not allocating time and resources to them ? so as to keep adsense the only and the leader in web advertising now that Yahoo’s panama hasn’t been a great success .

Google today is a huge brand and their ” Do no Evil ” is still true for most part of theirs but this fear just doesn’t go .

Its only time that can answer and i leave it upon it .