Shorter and Simpler

October 30th, 2007 by uday



It is not an easy to thing to write simple and meaningful sentences. I once read a wise quip somewhere:

I first write down my thoughts in a first pass. Right after, I go back and find ways to make it shorter!

Seth Godin did two posts around this thought in the past few days. The first one was about how there are fewer words per sentence now in the most selling books than a few years ago.

The second one was about how attention spans are getting shorter.

I concur that people would like to derive meaning from every minute detail of their lives - every second, every random action, every thought, every person they meet ..and would like to make the most of it. It is, ofcourse, possible to convey such meaning in pithier sentences, fewer sound bytes and shorter time frames.

I cannot help but wonder..
If only there were room for a longer moment, to understand and let communicate what is truly meant and felt inside..we would certainly have more meaningful commercials to begin with. Even better yet, we might have better and deeper relationships to bank upon.

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