Excerpts From the Publishers Weekly review as published on the Amazon web page ..

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one’s potential for success.

Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of “becoming the best in the world” an achievable proposition-all you need is to “start doing some quitting.” The secret to “strategic quitting” is seeking, understanding and embracing “the Dip,” “the long slog between starting and mastery” in which those without the determination or will find themselves burning out.