I have been mucking around this portal called Moola for sometime today and it makes perfect sense to me - as a revenue model and as a business model. Check it out! you might be in for a surprise !

You play in a death match mode, pitted against another player of similar level and the woo is doubling your cash reserves everytime you win ! Lose though, and you lose it all !

Essentially, that means moola needs to give away only a penny per user from its cash reserves. Unless, ofcourse, you lose your penny like I did and chose to invite friends or tell them where you live!

Given today’s CTR of 1-2%, I would say this model has a pretty good chance of being successful. The flash interface is pretty cool too! (tuh-da-da, Moola makes me lose control…:| )