MS after Y

February 2nd, 2008 by taggy
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.25 out of 5)
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Taggy says:
a pretty interesting and import weekend coming up . What happens if the deal is struck ?

Uday says:
I see this as a viable competitor for Google’s Adsense/Adwords machine. Both Yahoo’s Overture based Ad machine and Microsoft’s AdCentral lack the killer technology blow that Google delivers with its keyword targetted ads.

I still believe that there is room to grow however. In-text advertisements are still catching up. They have a far way to go to be non-intrusive. Post-Video rollouts are another segment that Google could not work its magic with.

Also, user feedback based Ad technology used by the likes of Adpinion have not been absorbed into mainstream products. Truth be told, I feel that Google’s campaign management tools within Adwords suck. Then there is the facebook beacon idea which backfired for now but could be resourceful if done in a more open way.

There is so much to grow and do in this segment ! We just gotta wait and watch !

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